The beginning
Aplus Ornaments started as a family-led silver desk in India, built on transparent weighing, sterling sourcing, and relationships with local artisans who understood both tradition and wearability.
About Aplus Ornaments
Built on heritage, shaped for modern luxury.
Aplus Ornaments is a premium silver jewellery studio focused on timeless forms, responsible craftsmanship, and meticulous detail. Every piece is designed to feel effortless—today, tomorrow, and decades from now.
Our Story
A modern atelier with classic discipline.
We blend traditional silversmithing with contemporary minimalism. From sourcing to finishing, we obsess over what makes jewellery feel premium: balanced proportions, clean surfaces, and comfort in daily wear.
Quality First
Sterling silver, careful finishing, and lasting durability.
Minimal Aesthetic
Designs that elevate outfits without overpowering them.
Leadership
From our founder
Founder & Owner
Ananya Shah
Ananya grew up around family silver trade counters in India, where she learned that trust is measured in grams, hallmarks, and finish—not slogans. She founded Aplus Ornaments to bring that same honesty online: clear sterling standards, careful curation, and personal guidance for every enquiry.
Her vision is a calmer way to shop silver—fewer noisy discounts, more education on purity and care, and designs that work for Indian festivals, weddings, and everyday minimal dressing alike.
Today she leads product selection, quality checks, and customer conversations alongside the studio team—still happiest when a first-time buyer messages back to say their piece “feels exactly like the photos.”
Mission
Make premium craftsmanship accessible.
We create silver jewellery that looks elevated, feels comfortable, and stays relevant—without chasing trends.
Vision
A global standard for modern silver.
We aim to be the go-to brand for confident, minimalist pieces—crafted ethically and designed to last.
Our journey
Milestones in silver
Key moments that shaped Aplus Ornaments—from a small family focus on sterling purity to a trusted showcase for customers across India.
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First signature collection
We launched a curated line of minimal rings, slim chains, and everyday studs—pieces chosen for mirror polish and comfort, aimed at young professionals who wanted real silver without ornate excess.
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Studio & finishing upgrade
Investment in in-house finishing, tighter QC, and digital lookbooks let us showcase designs with the clarity customers expect—while keeping the personal, enquiry-led service our early buyers valued.
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Nationwide trust
Repeat orders from metros and tier-2 cities, stronger festival and gifting edits, and word-of-mouth around “feels premium in hand” became our quiet milestone—proof that consistency beats hype.
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Showcase refresh
A clearer brand experience: richer product storytelling, metal-quality education, and WhatsApp-first support—so shoppers anywhere in India can shortlist with confidence before they buy.
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Present focus
Aplus Ornaments continues as a premium sterling silver jewellery showcase—expanding edits for men, women, and gifts while doubling down on ethical sourcing, honest pricing conversations, and the long-term relationships that silver jewellery deserves.
Team
Work with us
The people behind the polish.
Amina Laurent
Creative Director
Shapes the collection’s minimal identity and material language.
Theo Martin
Master Silversmith
Oversees finishing standards and bench craftsmanship.
Sofia Nguyen
Quality & Sourcing
Ensures authenticity, ethics, and consistent material integrity.